Sports Lifestyle brand PUMA breaks the tradition by taking Puma Social out of the after-hours into the everyday moments of joy. Bring out the Puma Social ‘Playmates’. Puma believes life should be fun and exciting throughout the day. It is especially at times when life gets mundane that ‘Playmates’ are inspired to break of the norm and transform the city into an urban playground.
Each Playmate brings a unique trait to the team – ‘The Foodsnapper’, who documents every meal that is served; ‘The Dynamic Duo’, the inseparable pair who does everything together; the one with the most energy ‘The Kungfu Dancer’; and ‘The Captain’, who takes charge and makes plans to ensure that the group has a great time. When their powers combine, the fun will amplify when they hit the streets; finding every situation as a chance to express their individuality.
For the Autumn-Winter 2012 campaign, Puma acknowledges these unusual suspect as the ‘Playmates’ set out to play in the city by supplying them with the appropriate footwear, apparel and accessories for their everyday adventure.
Key Styles for AW’12 PUMA Social Collection
Skylaa
Puma’s Skylaa is a shoe that is made to brighten up your life. With nothing dull about it, the Skylaa is built with suede and leather as well as eye-catching contrast of colours. Boasting a durable sole, the thick adjustable hook-and-loop ankle strap that adds a secure fit together with its padded collar and tongue provides that offers extra comfort you need for your day-to-day adventures.
Clyde LP Lo Wn’s
Basketball legend Walt ‘Clyde’ Frazier bestowed his name upon these kicks – and it reflects Clyde’s smooth persona. The Clyde LP Lo Wn’s features robust suede upper, faux leather cushioning and it comes in softer colour hues perfect for women. The classic lacing will provide a secure fit and the rubber sole will give you the grip you need while you stride down the streets with swagger.
Trinomic Trail Lo
An essential gear for the urban explorers – the Trinomic Trail Mid and Lo are genius byproducts of street and outdoor wear, fused with PUMA’s Trinomic technology. The rugged trail inspired outsole features a hexagonal lug patterm and Trinomic heel cushioning system. PUMA went all out with this season’s Trinomic shoe with neon colors and bold color blocks. Truly not for those who want to blend in.
Archive Lite Mid
Also a member of the Suede family, the Archive Lite Mid has just the needed support for sudden moves on the dance floor. The breathable mesh upper keeps things cools even when the pavement gets hot.
Avalanche Grip Bag
Bring the winter wonderland to the concrete jungle. The Avalanche Grip Bag sticks the “wonder” in winter wonderland and reinvents a classic PUMA silhouette. The style is inspired by mountain winter gear - think flashy down ski jackets and climbing hardwear.
Graphic Tee
Show love to your city and everyone in it. This Puma women’s graphic tee lets you do just that in a lovely colourway; pink. Now, you are ready to illuminate the city with your presence.
ME Classic Graphic Tee
Go ahead. Conquer to the streets and have fun collecting digits. A twist of the classic t-shirt design, the CLSC Graphic Tee will offer you the confidence you need to hit the concrete jungle.
MV Graphic Tee
Let it be known that the city is your playground. Now outplay the others and make your mark in the streets with the MV Graphic Tee.
For more information about PUMA Social, please visit http://www.puma.com and to stay in the know for PUMA Social news and events near you, be sure to follow us at www.facebook.com/PumaMalaysia.
