Friday, May 4, 2012

Run At The Speed Of Bolt - Puma

So there's this roadshow campaign currently on-going at Sunway Pyramid this weekend. Check out the below press release of the event, and hope to catch you there!

Channel Your ‘Inner Usain’ and win attractive PUMA Faas merchandise

Through the first ever “PUMA Faas Trap” campaign which successfully gave the fastest amateur runner an opportunity to meet and run with the world number one runner Usain Bolt, the PUMA Faas is back with a twist to bring joy to consumers through another unique fun running experience. Simply entitled “PUMA Faas Beat”, with a tagline of ‘Run at the speed of Bolt, the latest campaign combines the science and technology of Jamaican world number one runner, Usain Bolt’s speed with music, bringing the joy of running to consumer’s lifestyle.

The “PUMA Faas Beat” challenge will be made available to consumers via an app found on the PUMA Running Facebook page, and will be introduced through a series of road shows in key market centers such as Penang, Johor Bahru and Kuala Lumpur. Besides an opportunity to fully understand the app, and be able to check out prizes that can be won as a result of them channeling their ‘inner Usain’, consumers will also able to participate in fun activities at each event location such as ‘running on a giant interactive phone’; ‘running with fingers’ Ipads; and ‘running at the Faas Kinect Sprint Station’.

Date: 4th, 5th & 6th May 2012
Location: LG1- In front of New Zealand Ice cream shop in Sunway Pyramid
Shopping mall. No 3 Jalan PJS11/15, Bandar Sunway, Petaling Jaya
Time: 10:00 a.m- 8pm

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