Asian Food Channel "Back To The Streets"

On Tuesday, July 24th at 9.00PM, The Asian Food Channel (AFC) will premiere its first ever, fully produced Malaysian travelogue, airing regionally in Asia to more than 45 million AFC viewers in ten different territories. Viewers in Malaysia can catch the AFC Original Production nationwide on Astro channel 703.

The twelve-part series (12x30mins) which was created in collaboration with BERJAYA University College of Hospitality (BERJAYA UCH), and features two bubbly and charismatic hosts: Malaysian celebrity chef, Chef Malcolm Goh and Malaysian radio DJ and host, Ms Tham Zher Peen. They play the role of secret agents, going undercover on the streets of Kuala Lumpur searching for local culinary delights. On their mission, they interact with stall operators and cooks, trying to get them to share their priceless nuggets of culinary knowledge, food insights and even to divulge their cherished trade secrets.

With the valuable information gathered, Zher Peen and Chef Malcolm rushes back to BERJAYA University College of Hospitality’s Kitchen, where Chef Malcolm, with the assistance of Zher Peen and his students, they utilize the knowledge that he has learned “on the streets” to create his own inspired variations of the dishes.

Maria Brown, Chief Executive Officer and Co-Founder of the Asian Food Channel is delighted with the premiere of another successful AFC Original Series Production, “The Asian Food Channel is fortunate to have a large and very loyal following in Malaysia, a large percentage of whom, have expressed the hope that AFC would further feature the amazing cuisine that is available across the country. We really saw this as an opportunity to explore the rich culinary heritage that is present in Malaysia and at the same time, showcase Malaysian local talent pan regionally and even globally. Chef Malcolm and Zher Peen can only be described as a “passionate and dynamic duo" and I strongly believe that they will capture the hearts of all our AFC viewers easily.”

BERJAYA UCH Chief Operating Officer, Mae Ho remarked, “It has been a great pleasure working alongside Asian Food Channel, and we are very excited to see how AFC viewers will react to this AFC Original Production. BERJAYA University College of Hospitality has always been a strong supporter of promoting, as well as educating the people about Malaysian cuisine. We are extremely proud to witness how far Chef Malcolm, who is one of our own Culinary Arts Supervising Chef has come. An innovative and forward-thinking University College with substance begins with the drivers behind the education wheel. I am proud to say that the education drivers who are steering this University College are all moving towards the vision of BERJAYA UCH – to ‘Inspire Lives and Widen Horizons’.”

Chef Malcolm is no stranger to camera, he first saw his television career come to life when he starred in another AFC Original Production, Great Dinners of the World, which featured him and three other highly talented Asian chefs as they travelled to France and Scotland where they cooked for guest lists full of society elite and even the royalty. When he is not in front of the camera, Chef Malcolm works as a Supervising Chef at BERJAYA UCH where he conducts theory and practical classes for students majoring in Culinary Arts.

Zher Peen too has had her fair share of stardom; She is not only is the host of 8TV Quickie, a 15-minute variety show, she is also a celebrity DJ at Fly FM where she hosts Fly30, a 3 hour radio programme that airs daily. In addition, she has also been featured in campaigns for international brands such as Converse, Levi’s and Nike.

Catch the premiere of Back to the Streets, exclusively on the Asian Food Channel, Tuesday 24th at 9.00PM on Astro Channel 703. For more information about the Asian Food Channel and its programmes, please visit www.asianfoodchannel.com

P1 Customer Engagement with Google

Packet One Networks Sdn Bhd (“P1”), South-East Asia’s 4G broadband pioneer is taking proactive steps to engage with customers through the latest technology. Using Google+ Hangouts on Air technology to broadcast its corporate event live over the Internet, the company received enquiries from beyond its event venue to as far reaching as New Zealand.  

The event themed “Thriving your business in the digital world,” was aimed at reaching out to local SME owners to take advantage of technology specifically in the telecommunications industry to propel their business in the digital world.

Said CEO of P1, Michael Lai at his session which was focused on building a digital organisation using P1’s history and background, “As technology becomes a key driver to growing a successful business, entrepreneurs must embrace technology to leverage on their business partners, products and services as well as their brand. We want to set an example by giving fresh and innovative ideas to businesses. This is one way they (SMEs) can be far-reaching and are no longer confined by geographical boundaries. The best part is it does not cost a lot of money.”

Sajith Sivanandan, Country Manager of Google Malaysia said, “Last year, we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live on the Internet for all the world to see. Since May this year, we have made it available to Malaysians and it’s fantastic to see people and brands like P1 make use of the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals or brands broadcast live, the results can be truly remarkable.”

“Convergence of communications and IT is the way into the future. With the growing demand of social media on the digital platform, we also recognise the impact of these channels of communications and already have a dedicated digital care team to manage these sites. Moving forward, we will continue to embrace and leverage more new technologies such as Google+ Hangouts on Air to enhance our outreach to potential business owners and even end-users,” added Lai.

‘Hangouts on Air’ is a free service on Google+ that allows people and brands to broadcast publicly. By checking "Enable Hangouts On Air," you can broadcast your live Hangout —from the Google+ stream, your YouTube channel or your website — to the entire world. Once off the air, Google uploads a public recording to your YouTube channel, and to your original Google+ post for easy sharing and re-sharing even after the broadcast is over.

The P1 event aimed at reaching out to local SMEs to educate them on how technology such as Google+ Hangouts on Air can be a great tool to minimise operation costs. The event also showcased P1’s commitment to embracing new technology and engaging with local SMEs. The event was successfully organised by P1 and Netregy Systems in Petaling Jaya.