McDonald’s First McCafé Opens in Malaysia

McDonald’s officially launched its first McCafé in Kota Damansara today. The much-anticipated offering from McDonald’s is part of its ongoing commitment to provide Malaysians with best experiences at great value.

McDonald’s First McCafé Opens in Malaysia

McDonald’s has become known for quality food, convenience and everyday value, and has continuously evolved together with customers’ lifestyle needs.

While the McDonald’s vision is to be our customers’ favourite way and place to eat and drink, it is not just about the food, but also loving the experience.  This new premium coffee experience that McCafé offers is another example of how McDonald’s evolves to meet consumers’ changing lifestyles and palates. 

“The opening of McCafé in Malaysia is in response to the growing demand for good quality coffee, at affordable price in a comfortable environment.  McCafé provides our customers with an enhanced coffee experience at great value without compromising on quality, freshness and convenience. The concept of McCafé operating inside our existing McDonald’s restaurants opens the door to more Malaysians to a premium coffee experience,” said Sarah Casanova, Managing Director of McDonald’s Malaysia and Regional Manager of McDonald’s Malaysia & Singapore.

In embracing the coffee culture that is gaining acceptance in Malaysia, McCafé aims to reach out to as many Malaysians as the best place to enjoy a range of premium specialty coffee including cappuccino, latte, iced mocha and frappe.  The distinguishing difference is that these specialty coffees, made from the highest quality Arabica beans, are offered at great value

According to Casanova, “Value has always been a core offering of McDonald’s.  While the quality of our McCafé coffee is undeniable, what our customers appreciate most is the unbeatable value.  Starting from only RM4.50 for a cup of cappuccino or latte, it is quality coffee that can be enjoyed by anybody who truly appreciates a cup of great coffee.  Simple and affordable enjoyment for all Malaysians.”        

The launch of McCafé in Kota Damansara will see 10 more McDonald’s restaurants be fitted with McCafé counters by the end of 2012 and another 50 new outlets slated for 2013.  The Company is targeting an aggressive expansion plan for McCafe with a nationwide reach.

Pastries

Each McCafé espresso-based coffee is made from premium 100% Arabica coffee beans grown in the hills of Central and South America. The beans are medium roasted to perfection, then freshly ground with every order to maintain their flavour and consistent quality as well as freshness in every cup. Crafted by professionally trained baristas, the special McCafé espresso blend yields a delicate and aromatic, full-bodied and rich taste.

McCafé offers an extensive menu of premium quality beverages such as cappuccino, latte, macchiato, espresso, hot chocolate and frappe together with a selection of pastries, cakes and muffins. Beverages range from only RM4.50 for a latte or cappuccino and only RM6.20 for a frappe, available from 7am to 12 midnight daily.

About McCafé
The McCafé concept originated in Melbourne, Australia where McDonald’s created its first café inside an existing restaurant in 1993.

In 2006, McDonald’s Malaysia successfully introduced Premium Roast Coffee into its menu offering. The premium coffee is freshly brewed with the McCafé blend, also using 100% Arabica beans. In 2012, McDonald’s offers customers the opportunity to enjoy premium high-quality McCafé coffees at great value.

Malaysians can now indulge their senses over a range of specialty coffees made using only premium 100% Arabica beans, medium roasted and freshly ground to maintain its flavours. Possessing a delicate, pleasing aroma, smooth to the last sip, every cup promises a full bodied taste with rich texture. Find delicious beverages like cappuccino, latte, espresso, macchiato, frappe and hot chocolate made by our professionally trained baristas in a warm and friendly atmosphere - as well as delectable cakes and muffins.